Fendi Casa relaunches Luxury Furniture Collection in collaboration with Design Holding, Fashion Furniture Design (FF Design), for the business development of Fendi Casa, with Design Holding as the majority stakeholder. The creative director Silvia Venturini Fendi will be committed to investing in the creativity, design, originality and savoir-faire of Fendi Casa furnishing products as part of the tradition and innovation of the brand. Design Holding will consolidate its leadership in the market distributing the brand internationally.
FF Design is already developing the new FENDI Casa collections which will be released in January next year at the 2022 Salone del Mobile. The new collections will be available in niche shops which will as well offer interior design services and excellent customer experience. On top of this, a production company created by Design Holding will be entirely in charge of all Fendi’s collections.
“Fendi has been the first fashion House to expand to the design world in 1987 with Fendi Casa collection, and we are now pleased to enter a new era for the brand. Through this partnership, Fendi will combine its values and DNA with Design Holding unique expertise, sublimating Made in Italy and craftsmanship.”
– said Serge Brunschwig, Chairman and CEO of FENDI
“This new project, in collaboration with one of the world’s greatest fashion Maisons, makes us very proud. Working with an Italian fashion house synonymous with quality, experimentation and creativity, which admirably combines tradition and modernity, will give our Group the opportunity to grow and further consolidate its presence in international markets. The class and style of Fendi products, combined with Design Holding’s leadership in the design market, will make this a winning partnership”.
– Gabriele Del Torchio, Chairman of Design Holding
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