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Brilliant ideas and innovative minds are not enough to build a new company from scratch and to make room for it on the market. To attain true success, you need to have the ability to turn creative intuition into a well-defined structural process that leads to the concrete realisation of a project. If these developments occur in an industrial area characterised by extreme fertility, such as the Marches (whose developmental model has been studied in great depth by international economists), this new company shows, from its very inception, extensive know-how and a solid marketing foundation. In 1976, as a true entrepreneur, Sante Cantori began to use the richly varied network of craftsmanship skills in the area of Camerano. In just a few years, an industrial level company developed, capturing large market shares in Italy and in the whole world.
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