Overlooking Piazza Farnese, a stone’s throw from Campo de Fiori, one of Rome’s historic squares and the focal point of the capital’s nightlife, VyTA Farnese, combines the features of the traditional Italian bar and contemporary design. The project is an eclectic and experimental transformation of the timeless Caffè Farnese, a crossroads for illuminated minds and colourful characters, open from breakfast to post-dinner, where the window of the takeaway bar invites passers-by to uncurl and unwind. COLLIDANIELARCHITETTO is the mastermind behind this project, and CovetED is here to let you know all about it.
The human experience is the main focus of the project. Interaction with customers is dynamic and guests are at the heart of the space, becoming an integral part of the scene. VyTA Farnese is a space oozing with contemporary charm, fusing the refined elegance of the Renaissance period, European modernism and Millennial pink. The incredible designer submitted the project to Covet Awards and you’ll get the chance to vote for it!
The project fits into the historical context with refined materials such as polychrome marble, lacquered surfaces, mirrors and velvets, calibrated geometries and symmetries combined with bold shapes and a lively colour palette, from emerald green to pink with shiny copper accents.
It is developed on two levels: the ground floor houses the bar, the restaurant and the window of the takeaway bar. Three adjoining spans, connected to each other by large round arches covered in rose gold copper, create a delicate perspective game with increased depth. A heavily textured staircase in Alpi green marble leads to the lower level which houses the kitchen and utility rooms.
The macroscale square generates the pattern of the hyper-realistic polychrome marble floor. In microscale, it becomes the evanescent decoration of the bar counter, where the overlap of the pink mirror, transparent glass and sandblasted serigraphy creates a layer that dissolves, and at the same time amplifies its presence in space. Circular mirrors fragment the reflected images through inserts in white marble, while globes in pink metallized glass illuminate small tables in emerald green glass, and a triptych of arches showcases the wines of the brand.
VyTA Farnese redefines the concept of conviviality, giving the city a space that invites guests to breathe outdoors and that looks to the future of hospitality, without forgetting the great tradition of Italian bars and the ritual of coffee consumed standing at the counter as a welcome parenthesis in our bustling daily routines.
LEARN MORE ABOUT THE ARCHITECT AND PROJECT HERE:
COLLIDANIELARCHITETTO is a Rome-based award-winning architecture and interior design studio founded in 2009 by Daniela Colli. Her distinctive hallmark has emerged from a capacity to combine a contemporary vision of society and user needs with extensive knowledge of the historical and cultural roots of interior design, producing results that blend the past with the future. Her work ranges in scale from furniture to architecture and urban design, with a focus on craft, detailing and precision. She uses the challenges unique to each project, the peculiarities of a site, the specific of a target audience, as catalysts for transformative architecture. As specialists in category-defining hospitality design, her critically acclaimed portfolio spans bars, cafés, restaurants, hotels and spas.
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Info about the project:
Project: VyTA Farnese
Address: via Dei Baullari, 106 – 00186 Rome (RM) Italy
Architect: COLLIDANIELARCHITETTO www.collidaniela.com
GFA: 130 sqm (ground floor 65 sqm, lower floor 45 sqm, dehors 20 sqm)
Custom-made furniture: Artigianrulli
Glass works: Vetreria Bazzanese
Marble works: Fratelli Marmo
Custom-made lighting: MMLampadari
Custom-made upholstery: Atelier +39
Photography: ©Matteo Piazza
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