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Everything About ‘Assemble by Réel’, The New Kokaistudios Project⇒  Assemble by Réel is the most recent project by the Italian duo Kokaistudios. This Shanghai concept store has skate ramp-style fitting rooms and church-like archways feature inside this menswear store in Shanghai, which Kokaistudios has designed to reflect the “eclecticism” of city life. Assemble by Réel, which sells high-end menswear, has been designed to take customers on “a journey through an eclectic, curated assortment of styles and lifestyles”. This new project was made to capitalize on the grandness of the space and CovetED will show you everything about it.

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Photography by Dirk Weiblen

The Italian architects Filippo Gabbiani and Andrea Destefanis have been based in Shanghai since 2002 while working all around the world. So, when the concept store Assemble by Réel wanted to open a men’s shop that paid tribute to the booming Chinese municipality while showing a global outlook, executives called upon the pair’s Kokaistudios.

 

Photography is by Dirk Weiblen

They organized the 11,000-square-foot space, located on the third floor of a high-end shopping mall, into what Kokaistudios’ founder and principal architect Destefanis calls “a style journey based on recognizable architectural city motifs.” A Church area greets customers with arches and a colonnade, through which they reach the Park, with a curtain wall and window seats to view nearby Jing’ an Park. A Skate Park includes an ersatz ramp, while the final Gallery area is an artful white-on-white space delineated by translucent partitions.

Photography is by Dirk Weiblen

“We wanted to capitalize on the grandness of the space and at the same time provide diverse experiences,” says interior design director Ian Yu. “By utilizing compression and dilation of space, the customers move through the store with curiosity and surprise.” 

Photography is by Dirk Weiblen

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Photography is by Dirk Weiblen