Viva Magenta | Get Inspired by Pantone Color Of The Year  –  Viva Magenta is a vibrant, bold, and lively brazen color whose exuberance encourages a joyful, upbeat celebration and creates a fresh narrative. It is a reddish hue that has its roots in nature and is symbolic of a fresh show of power.

Color Of The Year 2023: Pantone Celebrates Viva Magenta!

The Color of the Year 2023 is strong and empowering. It is a brand-new animated red that exudes unbridled enthusiasm, encourages experimentation and unrestrained self-expression, and manifests as a statement color that stands out from the crowd. COLOR 18-1750 Anyone and everyone with the same zest for life and rebellious spirit is welcome at Viva Magenta. It is a color that is bold, witty, and welcoming to all

We look to nature and the real world for inspiration in this technological age. PANTONE 18-1750 Viva Magenta is a member of the red family and draws inspiration from cochineal red, one of the most expensive natural dyes and one of the most potent and brilliant colors ever created, says Leatrice Eiseman, executive director of the Pantone Color Institute.

Pantone is a household name in the fashion, product, graphic design, and lifestyle sectors and is a representation of the design-conscious. To intentionally add color and pattern to daily life, Pantone Lifestyle, the company’s consumer-licensing branch, sells consumer goods based on the iconic Pantone chip design.

With the brilliant PANTONE MATCHING SYSTEM®, a cutting-edge technology that enables the faithful selection, articulation, and reproduction of consistent, true color anywhere in the world, Pantone transformed the printing business in 1963. Through a unique numbering scheme and chip format, which have since come to represent the Pantone trademark, the tool organizes color standards.

Through collaborations with like-minded firms and license agreements in categories such as home furnishings, clothes, beauty, travel, and desktop accessories, the Pantone Lifestyle division embraces a contemporary design ethos and assertive use of color.

More than 10 million designers and producers around the world rely on Pantone and the color of the year 2023 in order to define, communicate, and control color from inspiration to realization. The goal of the Pantone institute is to achieve color consistency across various materials and finishes for graphics, fashion, and product design.

VIVA MAGENTA: COLOR OF THE YEAR 2023

In the fashion, product, graphic design, and lifestyle industries, Pantone is a well-known brand that represents the design-conscious audience. In 1963, Pantone revolutionized the printing industry with the invention of the dazzling PANTONE MATCHING SYSTEM®. The Pantone Lifestyle branch supports a modern design ethos and assertive use of color through partnerships with like-minded businesses and license agreements in sectors like home furnishings, clothing, beauty, travel, and desktop accessories.

VIVA MAGENTA: PANTONE COLOR OF THE YEAR COLLABORATIONS

 

Motorola and Pantone

The companies embarked on a multi-year strategic alliance in which Motorola designers will consult closely with Pantone specialists about color strategy for their portfolio.

 

 

Cariuma and Pantone

The brand of sustainable skate shoes is honored to once again serve as the official footwear partner for their PANTONE Color of the Year 2023 campaign.

 

 

 

Spoonflower and Pantone

A partnership that involves the release of unique designs by six eminent Spoonflower Independent Artists with a personalized color palette.

Inspired by the Color:

This bedroom’s ambiance is smooth and delicate courtesy of the Haar Rug. In this wonderful space with neutral reddish hues, the gray bed frame and darker nightstand allow the rug to take center stage. An absolutely staggering bedroom design.  

Get The Look:

 

The color of the year 2023 is lovely for an entryway. The Lucy rug breathes a fearless charm with an irregular design and lovely pink hues. This entryway with the Viva Magenta displays exuberance and a joyous and optimistic feeling that will welcome your guests brightly.

The color of the year 2023 can be seen as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” The HAAR RUG is a beautiful contemporary rug that will enhance the beauty of any room with its lovely pink shades.

Since there is no wavelength of light that corresponds to the color of the year 2023: magenta, some skeptics might argue that it doesn’t actually exist. Pantone, however, describes it as a “nuanced crimson red tone that presents a balance between warm and cool” and claims to have invented color matching in the 1960s.

The color authority claims that magenta is a hybrid in many ways because it bridges the gap between the real and the virtual, the natural and the inventive. It describes the color of the year 2023 as “assertive but not aggressive, a carmine red that takes a ‘fist in a velvet glove’ approach rather than dominating openly.”

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