SuperDesign Show 2017 is one of the many prestigious events that will take place during Milan Design Week, from the 4th to 9th of April.  This year’s theme is “Time to Color” and is bound to break a lot of boundaries with the design industry, giving birth to even more innovative and cutting-edge pieces. Helmed by Superstudio, design devotees can expect high-quality and excellence as well as a blend of classical, contemporary and avant-garde designs. In this article, you will be able to find a series of creative exhibitors that will make an everlasting statement at the event.

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LG

South-Korea based company, LG is going to present a lighting installation dubbed as “S.F_Senses of the Future” in honour of its Seventieth anniversary. This installation will happen in collaboration with designer, Tokujin Yoshika who is known for conceiving poetic designs and using groundbreaking techniques. “S.F_Senses of the Future combines the state of the art technology of LG with the unique artistic vision of Yoshioka.”

Pepsico

Mix It Up is an extraordinarily original space developed by Pepsico and it is an introspective and visionary project that allows visitors to celebrate our past, embrace our present, and envision our future through an interactive and explorable experience. This project will present the work of creative brands, such as LIFEWTR, Lemon Lemon and Alvalle.

Zalaba Design

At SuperDesign Show 2017, Zalaba Design will display the Ola Collection inspired by Milan, which includes high-end tables, chairs, lighting and accessories. The collection has an Art Deco and 70’s style vibe to it and features circular and oval details in metal, wood, marble, velvet and leather. – “Zalaba Design stands for New Bauhaus design, Swiss-Italian luxury furniture and modern interiors.”

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Henzel Studio

In an impressive collaboration with the Andy Warhol Foundation for the Visual Arts, Henzel Studio will display a striking collection of handmade art rugs and pillow that will highlight Warhol’s most enigmatic and perplexing works with subjects like Marilyn Monroe. The collection was designed by Calle Henze and curated by Joakim Andreasson.

Material Connexion Italia

Material Connexion Italia’s hub dubbed as Materials Village focuses on the versatile world of materials, new technologies and sustainability and will feature exhibitors from many designers and brands, such as 3M, IPM Italia, Novacolor, Elitis, and much more.

Letizia Marino

Following this year’s thematic of Time to Color! Letizia Marino presents phantasmagorical colour splash surfaces with hand spread acrylic and resins, thus creating an exceptional piece with an empowering aesthetic statement – “Colour for me is life, joy, sensations, movement and to make it even more buoyant and alive, I refine my works with a special extra-shiny resin which gives an intense brightness to everything.” – Letizia Marino

Alessandro Ciffo

Alessandro Ciffo is set to present Murano 5.0, a series of astonishing furniture pieces and objects made from silicon, instead of traditional materials These highly coloured objects are characterised by transparency and delicacy.

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Source: SuperDesign Show