Quality and Excellence at the Superdesign Show 2018 ⇒ Superdesign Show is back for its 3rd edition! Although the event’s mission towards quality, excellence, research and the “less fair, more museum” original concept remains undiminished, the common theme that characterises every edition renovates. This year, from 17 to 22 April, around 130,000 visitors will meet Only the Best, a manifesto proposed by Gisella Borioli.

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The Superdesign Show 2018 selection focuses and highlights big names, innovative projects, lifestyle trends, technological solutions that improve the environment and everyday life, countries always at the top in the high-quality design (such as Japan) and the emerging centres of new design (like a surprising Egypt). “I can really feel the twenty years of Superstudio Più getting closer. […] Looking towards the future without repudiating the past, I try every year to totally renew the design event, aligning on the latest trends, on intuitions and on the most significant proposals. The turning point of 2018 is called Only The Best, and this is the reason why I wanted, at my side again, Giulio Cappellini as art director and protagonist”, said Gisella Borioli.

Giulio Cappellini and Gisella Borioli

The most anticipated projects that will lighten up Superstudio are the super solo exhibition by Nendo, the high-tech and sustainability international brand Dassault Systèmes, the Smart City exhibition, and Superloft. “Nendo: forms of movement” is the extraordinary sensorial exhibition proposed by the award-winning Japanese studio Nendo, an indisputable icon of contemporary design. This year, the studio brings the viewer towards a mysterious labyrinth: in the same space, we find 10 concepts based on the idea of movement, born from an object’s function, material or way of production. The exhibition will show not only the final products but also samples and drafts, in a fascinating journey in the heart of design creation.

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With the “Design in the Age of the Experience” exhibition, Dassault Systèmes will reveal an iconic installation that encapsulates the “Design For Life” concept and reacts to the increasing problem of air pollution. In a bid to tackle this environmental and social issue, Dassault Systèmes has given Kengo Kuma and Associates a challenge to create a solution-based design that maximizes the use of existing pollution and neutralizing solutions. Under the direction of the architect Giulio Ceppi and supported by the Municipality of Milan, the second edition of the event-exhibition “Smart City: Materials, Technologies & People”, by Materials ConneXion, expands this year. The exhibition suggests a reflection on the theme of the intelligent city, starting from its citizens, introducing materials and technological solutions. The exhibition will be launched along with the Milan Design Week 2018 and will stay on for one month.

Imagined by Cappellini, the Superloft is an imaginary, yet real home, cool and eclectic, cultured and elegant, with the participation of the most interesting protagonists of the Made in Italy design and the masters craftsmen who can create beautiful and precious things. A house that combines, side by side, iconic pieces by the most important furniture brands, in a synergy between contemporaneity and vision. Every space of a hypothetical home where a family could actually live will be explored. From the living to the wellness room, from the kitchen to the bedrooms, from verandas to service spaces. A proper super loft, in which the idea is to create an international home that could be placed in Paris, as well as in New York, in Berlin or Shanghai.

Superloft

“Now, more than ever, people want to live in a home that reflects their tradition, culture, identity. I tried to create a wide-ranging space that is not just a status to exhibit but describes the pleasure of living in cosy spaces, surrounded by beautiful objects, now discreet and declared, that become essential presences in our existence”, said Giulio Cappellini.

♦ Pack your bags and prepare yourself for Milan Design Week 2018! ♦

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Source: Superdesign Show