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New Melbourne Store Celebrates Minotti’s 70th Anniversary ⇒ The renowned Italian brand, Minotti, celebrated its 70th anniversary by opening a new flagship store in Melbourne, Australia, on Dale Street, near the Central Business District. The store is a collaboration between the iconic brand and Decede.
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Based on the historic collaboration between the Engelen family, at the helm of Dedece for 40 years, and Minotti, the elegant showroom has been designed by CO-AP Architects. With a large display space equipped with large full-height windows, the store is organized on two levels, connected by means of a dramatic staircase that makes the layout more dynamic.
The interior design by Minotti Studio precisely reflects the lifestyle proposed by the brand. Floors in grey cement and panelling in mink-colour larch, alternating with planks in black brushed oak, generate a refined atmosphere.
Once past the entrance, visitors encounter a reception area leading to an intriguing itinerary through a series of settings, in an area of 330 m2, featuring some of the most outstanding pieces from the Minotti collection.
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Source: Interni
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