Laufen Has New Project At Milan Design Week 2019

Laufen Will Present New Project At Milan Design Week 2019

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Laufen Will Present New Project At Milan Design Week 2019 ⇒ The amazing porcelain brand Laufen will present a special installation during FuoriSalone, at Milan Design Week 2019, from April 9-14. This amazing project will be in collaboration with the visionary studio Snarkitecture. The materials of the industrial ceramic production are the ingredients of an exceptional Snarkitecture installation that sets out to narrate the world of LAUFEN in a novel and very direct way. CovetED brings you everything you need to know about this amazing exhibition.

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Laufen Will Present New Project At Milan Design Week 2019

Located at one of the most iconic places of Milan, inside the innovative 5Vie district, Teatro Arsenale will host Laufen in a fascinating space, still bearing architectural reminders of its former religious function, as the setting for the installation Titled “MATERIALMESSAGE”. 127 years of history recently celebrated, and a future full of new challenges to be met: the interpretation of the identity of Laufen is supplied this time by the New York-based firm Snarkitecture, known for its ability to stimulate the senses and the imagination.

Laufen Will Present New Project At Milan Design Week 2019

The conceptual and experimental itinerary will connect two points: the origin, represented by the material and the finished product. A mountain of clay looms beside the installation. Only water and kaolin form the basis of the entire creative and productive process of Laufen, simple, humble raw materials. From clay to ceramic, from powdered earth to liquid slip, all the way to the silky polish of SaphirKeramik: the installation “photographs” that various stages of the material, without filters, without alteration, in an essential perspective.

Laufen Will Present New Project At Milan Design Week 2019

Laufen washbasins, stacked in a precise three-dimensional sequence, conveys the concept of serial production: the perfection of a product that repeats and repeats, always identical, a performance that is extremely difficult to obtain in large numbers in ceramics, and a result Laufen has worked in innovative ways to achieve. The company’s know-how, experience and continuous technological innovation, through the automation of processes combined with the precious contribution of skilled hands and eyes, generate true excellence.

Laufen Will Present New Project At Milan Design Week 2019

Broken down, mixed, multiplied, made manifest, in this installation the raw material represents the intrinsic power of every element. In the right hands, that simple clay takes form, mutates, evolves, transforms into a product with unique design and amazing craftsmanship. Those hands are the hands of LAUFEN.