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See a Complete Guide to Keep Track of all Maison et Objet 2019 Conferences ⇒ The leading lifestyle and design trade show Maison et Objet 2019 Paris is almost upon us. The event will take place from 18-22 January at Paris Nord Villepinte. Today, CovetED explore one of the fair’s most crucial features, the M&O conferences programme. These will be about a wide variety of topics that encompass a series of industries, from architecture to interior design as well as technology, marketing, design trends and retail. Now, our magazine offers you a complete guide for you to keep track of all the conferences that will occur, so take a look.
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Visual content, a new goldmine for retailers with Chloë Jammet – Head of Communication & Marketing BtoB – Hubstairs
Time: 11:00-11:30 am | Location: The Retail Lab – Hall 5A
EXCUSE MY FRENCH! The art of “French paradox” with Vincent Grégoire, Lifestyle Director, NellyRodi Agency
Time: 11:00-11:45 am | Location: The Talks – Hall 7
Art de Vivre is the expression of a “Je ne sais quoi”, a contrarian view, a certain impertinence in the research for excellence. Liberty, Equality, Fraternity, Creativity!
Colour choice as a marketing tool with Virginie Corbasson, Managing Director – Carlin
Time: 12:00-12:30 pm | Location: The Retail LAB – Hall 5A
Exceptional materials & French “savoir-faire” to create luxury interiors and unique lifestyle experiences with Guillaume Féau – Managing Director Féau&Cie / Thierry Lemaire – Architect, Interior Architect and Designer / Pierre Bonnefille – Designer and Master of Arts moderated by Oscar Duboÿ – Journalist
Time: 12:00-12:45 pm | Location: THE TALKS — Hall 7
How to recognize interiors when at their best? Not only it’s a matter of style but it also depends on the level of production. Thanks to their long-time experience and international renown, French craftsmen have proven their ability to face such challenges.
To win over and build customer loyalty on Instagram with Sophie Gaudras, Consultant Food Tech
Time: 01:00-01:30 pm | Location: The Retail LAB – Hall 5A
How “Made in China” become “Design in China”? (01:00-01:45 pm) with Flaviano Cappriott – Founder of Flaviano Capriotti Architetti and Kinney Chan – Founder of Kinney Chan and Associates moderated by Celine Zhao (Editorial Director of Designwire)
Time: 01:00-01:45 pm | Location: The Talks – Hall 7
Arty merchandising – Creating WOW moments with Xavier Sheriff & Gemma Ruse from StudioXAG
Time: 02:00-02:30 pm | Location: The Retail LAB – Hall 5A
Design the floral identity of a Palace with Marc Raffray – Hôtel de Crillon, Director / Djordje Varda – Florist Designer / Jean-Luc Cousty – Hotel Lutetia, Director / Stéphane Chapelle – Florist Designer moderated by Sixtine Dubly – Curator and Journalist
Time: 02:00-02:45 pm | Location: The Talks – Hall 7
Spotlight and push your European brands inside Chinese community with Yangke Sun, CEO eCentime
Time: 03:00-03:30 pm | Location: The Retail Lab – Hall 5A
Design and tradition in the wings of the Elysee Palace with Isabelle Stanislas – Interior Architect and Founder of So-An. Moderated by Marion Vignal – Journalist
Time: 03:00-03:45 pm | Location: The Talks – Hall 7
From digital to brick and motar: Le Slip Français and its experience with Violette Wattine – General Manager @ Le Slip Français / Philippe de Mareilhac – CEO Market Value and Managing Director Team Creatif Group
Time: 04:00-04:30 pm | Location: The Retail Lab – Hall 5A
Designer of the year Sebastian Herkner: designing companions for life. Moderated by Alice Stori Liechtenstein – Curator
Time: 04:00-04:45 pm | Location: The Talks – Hall 7
In this conference, visitors will have the opportunity to learn about the ten years spanning Herkner’s career, discussing the values that have shaped his work, his love of craftsmanship, the importance of patience and why he designs companions for life.
Olfactive marketing: the power of perfume with Aude Boulanger – Business Manager Emosens
Time: 11:00-11:30 am | Location: The Retail LAB – Hall 5A
Rising Talents China: a new generation of designers with Chen Furong, Chen Xingyu, Frank Chou, Hongjie Yang, Mario Tsai and Ximi Li. Moderated by Stephanie Zhao
In an era of intensive Internet development, aesthetics gradually converge, design industry is influenced by robots/artificial intelligence. How do designers express themselves and seek identity under the double attack of revolution of technology and thinking?
What are the marketing advantages of “French Touch” branding? with Sylvia Vitale Rotta – CEO et founder de TEAM CREATIF GROUP / Laurence Bethines – Trends & Innovation Director TEAM CREATIF / Olivier Dognon – Chief Creative Director TEAM CREATIF
Working with China: new Design Horizons with Luca Nichetto – Designer / Richard Hutten – Designer moderated by Alice Stori Liechtenstein – Curator
Time: 12:00-12:45 pm | Location: The Talks – Hall 7
Kickstarting B2C via marketplaces: what challenges? with Martin Gentil, Co-founder & CEO of Diatly, the primary driver of brands’ growth on marketplaces
Seduction and design: how to optimize “French savoir-faire” and merchandising? with Delphine Pelisse – CEO Christmas Cie Retail Design & Retail Strategy Window Display & Visual Merchandising
Globalization of aesthetics and its impact in China with Ren Zhi-Guo, Liu Xiao-Yan and Guo Jie. Moderated by Sammi Ye
Chinese Digital: The new lifestyle influences with Juliette Duveau – Founder The Chinese Pulse / Sophia Duménil – Co-founder of The Chinese Pulse
Which role interior design plays in Chinese homes today? with Julia Capp and Zuo An Xiao moderated by Lili Feng (Chief Marketing Officer of DesignChain)
Into the French Tech with Emmanuelle Flahault-Franc – Co-author Into The French Tech & Directrice Communication d’Iris Capital / Anne-Sophie Frenove – Co-author Into The French Tech & Business Development Europe Director for Airbnb
When China fascinates French designers: a design between cultural interpretation and contemporary creation with Virginie Moriette – Co-founder of Studio MVW / Thomas Dariel – Co-founder of Maison Dada moderated by Sylvie Adigard – Producer and Journalist
How to design and improve the digital customer experience? Tools and techniques of the new digital marketing with Wided Batat, Founder of B&C Consulting
Normal Studio, Elemental Design with Jean-François Dingjian and Eloi Chafaï – Designers and Founders of Normal Studio moderated by Olivier Waché – Journalist
Time: 11:00-11:45 am | Location: The Talks Hall 7
From the recent remodelling of the Modern and Contemporary Design Galleries in the MAD in Paris to the design of industrial products or experimental projects, Normal Studio sets no limit to its creativity and puts the user at the centre of the debate.
Future retail strategy: identifying new market trends with Carine Mamou and Valeria Castelletto, Co-Founders of the Trends & Communication Agency ça.va
Time: 12:00-12:30 pm | Location: The Retail Lab – Hall 5A
Revisiting the past with the advent of vintage design now occupies a central position in modern art market with Fabien Naudan, Vice-President, Artcurial / Damien Pierre, Founder of The Good Old Dayz / Benjamin Paulin, Director of Paulin, Paulin, Paulin®. Moderated by Oscar Duboÿ, Journalist
Time: 12:00-12:45 pm | Location: The Talks Hall 7
How to optimize publicity on Facebook and Google in 2019? with Mikael Witwer, Associate / Country Manager – KAMP’N
Time: 01:00-01:30 pm | Location: The Retail Lab – Hall 5A
Retail case study: Alinea, the keys for a merchandising experience optimized with Corentin Nicolas, Executive Retail Creative Director – CBA and Eric Matignon, Manager of Light in Shop
Time: 02:00-02:30 pm | Location: The Retail Lab – Hall 5A
Entreprises du Patrimoine Vivant: exclusive companies identified for their expertise throughout the world with Hélène and Olivier Lempereur (Interior Architects), Alexis Govciyan (Director of the Institut Supérieur des Métiers) and Steven Richard (Manager of the Atelier Steaven Richard). Moderated by Nathalie Schraen-Guirma (Journalist)
How to increase the value of the “Made in France” in retail internationally? with Valérie Halo – Retail Advice Director – Carré Basset
Does architects’ furniture differ from that of the designers? with Odile Decq (Architect and Urban planner), Alphonse Sarthout and Hugo Haas (ciguë – Architects and designers) and Lionel Blaisse (Journalist and curator of the exhibition Le Mobilier d’architectes 1960-2020). Moderated by Claire Fayolle (Journalist)
SXO: know your client to optimize your SEO with Marie Noé – Manager of the Agency La Revanche des Sites
Stephane Parmentier, the art of paradox with Stéphane Parmentier (Designer, Interior Architect and Creative Director). Moderated by Françoise-Claire Prodhon – Journalist
Why choose the marketing influence for a brand? with François-Xavier Goudemand, Specialist in marketing strategy & branding
Under Finnish influence: how to create a creative and inspiring workspace? with Joanna Lajisto, Designer and Interior Architect – Founder of Joanna Lajisto Studio moderated by Anne-France Berthelon, Journalist
Time: 11:00 – 11:45am | Location: THE TALKS — Hall 7
UX, Retail and Digital: the power of words with Adrien Guilleminot, Founder of Mister Edit
Time: 12:00 – 12:30pm | Location: The Retail Lab – Hall 5A
Gio Ponti, global design with Curators of the exhibition Tutto Ponti, Gio Ponti archi-designer MAD PARIS: Dominique Forest and Sophie Bouilhet-Dumas. Moderated by Marion Vignal, Journalist
Time: 12:00 – 12:45pm | Location: THE TALKS – Hall 7
Crowdfunding – from ideation to concrete projects with Annika Schlürer, Expert Crowdfunding Fashion & Design and Shop Manager Ulule
Time: 01:00-01:30pm | Location: The Retail Lab – Hall 5A
From color to content: the keys to successful immersive and singular Trademark! with Patricia Beausoleil / Home, Environment and Consumer goods consulting Director, PECLERS PARIS
Time: 02:00-02:45 pm | Location: The Retail Lab – Hall 5A
Portugal, Eldorado archi, design, craft? with Joana Astolfi – Designer – Astolfi Studio / Artur Miranda and Jacques Bec – Interior Architects – Oitoemponto / Amandio Pereira – Covet Foundation for Design & Craftsmanship moderated by Guy-Claude Agboton, Journalist
When several European designers moved to Portugal, the media asked them why. Two answers come back; the existence of craftsmanship skills and a certain state of mind with the human at the centre. Truth or fantasy?
Retail high tech and big data: PopSquare and its smart shop platform with Francis Kwok, CEO and Co-Founder of Popsquare Limited
Uniformity: how to “un-chain” hotels? with Armin Fischer (CEO – Founder Dreimeta Studio) and Andrea Kraft (CEO Dreimeta Studio) moderated by Guy-Claude Agboton, Journalist
How to develop your email marketing strategy? with Maxime Pollet – Operations Manager at Agence Sarbacane
French Design: an identity emerging from a collaboration between new designers and their editors with Louise Breguet (Editor La Chance), Mathieu Galard (Editor Harto) and Guillaume Delvigne (Designer) moderated by Sylvie Adigard, Journalist
Are you ready for GDPR? General regulation on the data protection with Yann Padova – Partner Baker McKenzie à Paris
World Expo 2020 Dubaï: France Pavilion with Laurent SAILLARD – Deputy Commissioner General and Chief Operating Officer of COFREX
What’s New? MAISON&OBJET – January 2019 edition and its relatil solutions with Elizabeth Leriche, CEO and Founder of the trend agency Elizabeth Leriche
See Also:
SEE THE ULTIMATE PARIS DESIGN AND CITY GUIDE FOR MAISON ET OBJET 2019
“EXCUSE MY FRENCH!” IS THE INSPIRATION THEME OF MAISON ET OBJET 2019
Source: Maison et Objet 2019 | Maison&Objet
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