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Le Bon Marché in Paris Exhibits New Art Installation by Joana Vasconcelos ⇒ The renowned Portuguese visual artist, Joana Vasconcelos returns to the spotlight after launching a massive new work of art: a 35 metres long white Valkyrie in lustrous tones. Vasconcelos exhibited this iconic piece in an artistic installation at the historic warehouses of Le Bon Marché in Paris, whose interiors are styled in Art Deco. This new exhibition is called “Branco Luz” and inaugurated on January 17 and it is expected to conclude on March 24. Today, CovetED explores this massive exhibition that tests the boundaries of craftsmanship, art and design like no other.

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Image Source: 24Sevres

Entitled Simone, this new piece took two years to be completely built and required the help of 60 individuals, from seamstresses to architects. The monumental creature takes the shape of an inflatable sculpture as a way to introduce fantasy and humour.

Image Credit to Gabriel de la Chapelle

Image Credit to Gabriel de la Chapelle

It hangs in the space like a giant insect, or perhaps a spaceship, embellished with sequins, pearls, crochet embroidery, LED lights, and metallic fabric.

The Valkyrie highlights a massive structure of steel and iron and it is fully coated in different Portuguese fabrics and its veins are made from LED lights that present a singular visual effect in tones of blue and purple.

Image Credit to Luis Vasconcelos

“The idea was to make a connection between craft and technology—I used Portuguese fabrics and incorporated LED lights in three colours. The one request from the client was to create an all-white work. It was very interesting to do this and I had to rethink things, as I am a baroque artist who uses lots of colours.” – Joana Vasconcelos

Image Credit to Gabriel de la Chapelle

The influential artist is best known for drawing on Portuguese traditions while also reinterpreting the rules of contemporary art in order to achieve one-of-a-kind works of art.

See Also:

COVETED PRESENTS THE ULTIMATE GUIDE FOR MILAN DESIGN WEEK 2019

I’M YOUR MIRROR BY JOANA VASCONCELOS AT THE GUGGENHEIM BILBAO MUSEUM

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Sources: 24 Sevres | Architectural Digest