In a massive collaborating, leading luxury real estate developers Dico UK property Ltd and DAMAC launched on the 20^th of July the first private fashion-branded residence. Bordered by Battersea, the residence is situated in Nine Elms, London. The building has 50-stories and is entitled AYKON Nine Elms. Versace Home decorated the interiors and lobby of the residence. Versace also designed the art gymnasium, the children’s play area, the roof garden, the cinema, the indoor swimming pool, the spa, and the lounge. Correspondingly, the haute couture brand was immensely involved in the conception of this high-end residential project.

Characterized by a mixture of premium penthouses with one to three bedrooms, AKYON Nine Elms provides the most phenomenal views and landscapes, as one is able to gaze over River Thames, the Palace of Westminster, and the London Eye.

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According to the CEO of Versace, Gian Giacomo Ferraris “Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle. In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with DICO UK Property Holdings Ltd and DAMAC – a developer who we have worked with for many years and who shares our vision for the highest standards – we bring the ultimate expression of Versace’s lifestyle to the very heart of London.”

London is not only beheld as a dominant presence in design but also as a sustainable supremacy in the real estate world, all around the globe. In the forthcoming years, the residence’s price inflation is slated to be around 5% to 7%. London is an extraordinary place for business and investments due to its inclusiveness and demand of customers, as disclosed by Chairman of DAMAC, Hussain Sajwani, “AYKON Nine Elms presents an unrivaled opportunity for them to access the stable and established London market. AYKON Nine Elms, with Versace-branded living, is a truly unique concept and a fantastic addition to the residential market in this amazing cultural and vibrant city.”

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This project also counted with the participation of multiple distinguished companies, such as Kohn Pederson Fox Associates, Turner & Townsend, Jones Lang LaSalle Incorporated, and Welding Structure and Piping, S.A.

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