Alphabeta lamps for design brand Hem

September 18, 2015

London Design Festival is almost at the start and tomorrow CovetED decided to give the light about project collaboration between the design studio Hem and the designer Luca Nichetto.

Italian designer Luca Nichetto has created a lamp for Scandinavian design brand Hem, which comprises colourful shades that stack in customisable combinations. The designer confesses that he had an ambition to create an alphabet or in other words a system where you can combine different kinds of shades to create your own lamps. In addition to this fact, Luca Nichetto researched different kinds of shades and effects of light, trying to simplify that by creating a single piece that can be combined with the other shades with the aim to create a kind of alphabet.

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“Alphabeta is the world’s first digitally customisable pendant lamp with more than 10 billion possible combinations, all in-stock, and shipped free to Hem customers,” said a statement from the brand.

Sponsored by London Design Agenda and CovetED Magazine

The original, timeless furniture and accessories of Hem are created by some of the most relevant international designers of today, such as Luca Nichetto, Nendo, Max Lamb, Gemma Holt, Form Us With Love, Pauline Deltour, GamFratesi, Sylvain Willenz and Lars Beller Fjetland.

As a matter of fact, Hem has a truly global heart, with offices in Berlin, Helsinki, New York, Pune, Stockholm and Warsaw. The design studio ships directly to consumers in 34 countries.

The lamps of this collaboration will be displayed in an exhibition titled Ten Designers in the West Wing, taking place at Somerset House from 21 to 27 September. Do not lose your chance to see 44 of the pendants.

To sum up, the London Design Festival is one of many major events on London’s creative calendar come this autumn. Except this, the other include London Fashion Week, the Frieze Art Fair and the London Film Festival, while Regent Street is set to hold its Fashion and Design month through September.