Timeless Homes With Alidad

Let our editor introduce you to the Trends Issue

Renowned for his layered and opulent interiors, celebrated designer Alidad relies on his love of pattern, colour and deep knowledge of history and art to create spaces with intricate bespoke detail and timeless appeal. And yet this was not always his career path. After a halcyon childhood in Iran, his family relocated to London where he first studied statistics and computer science. He then followed his passion and enrolled in a course at Sotheby’s, staying on to become the youngest-ever director of the auction house’s Islamic Art department. After eight years he realized his talents and interest lay more in the realm of interior design and in 1985 founded his eponymous firm with his own apartment as his first project. Please join Susanna and me in London for a visit with Alidad in his sumptuous Mayfair flat! Don’t worry, CovetED will guide you!

The work of London-based, Persian-born interior designer Alidad is the realization of a fantasy of splendour in elegant brocade and rich damask. Award-winning interior designer Alidad is renowned for creating interiors of comfort made from a warm, glowing elegance with richness, colour, and sumptuous materials. His work is associated with the exacting use of intricately patterned antique and modern textiles, upholstered furniture, and high-quality craftsmanship.