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arflex always give extreme care to this aspect of its promotional activity from windows of its show-room to advertising campaign and catalogues. Windows of show-room have always been for arflex the first and direct contact between production and public, the window not only as presentation tool of new models, but also as space where objects are placed outside their usual background, from the windows of Daniela Usellini to the ones realized by Pierluigi Cerri, Hannes Wettstein to Carlo Colombo.
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