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Joseph Dirand has been sharpening his eye since childhood, he knows how to see, a rare quality indeed. He sees the space and perspective of a place. His sense of composition comes from his creative family background, he has a scenographer’s eye and frames volume with extreme precision. He is sensitive to the way light plays on relief and flat surfaces, he analyses structure, notices the tiniest of details, observes a material’s abundance of features and appreciates the rightness of a color. Stay tuned!
Dirand is sensitive and visionary, he took life by the horns the minute he graduated from the Paris-Belleville architecture school. His first commission, a house in India, became his graduate project. He opened his own firm straight away, motivated by the ambition to express himself and the need to get started, “creation was a need”. He evokes his masters: Le Corbusier’s for his commitment, John Pawson for his minimalism, Peter Zumthor for his timelessness and modesty, Carlo Scarpa for his precision, Eero Saarinen for his global vision. “I love minimalist architecture, the precise, clear vocabulary and the detail”. He plans his projects as both environmental and architectural endeavors.
Dirand’s precise commitment has borne fruit. He works constantly, on projects of varying sizes. Architecture and interiors have confirmed his signature style. The quality of his design and his masterful space management have made him stand out from the crowd in France and abroad. His “French touch” is highly appreciated in places where an “art de vivre” is of the utmost importance. A number of hotels and restaurants, luxury fashion houses and private residences have been marked with the seal of his incomparable elegance.
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Each job, regardless of size, takes shape after a long gestation period, bolstered by research into texture, composition, color, ambiance, context and history. He objectivizes this impressionist reflex through bold choices and strong directions. Nothing escapes his eye. He designs furniture and lamps for his architectural spaces to reintroduce beauty and intention to the object and thus participate in the story of the architectural whole.
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The Amy floor lamp was inspired by the great jazz singer and songwriter Amy Winehouse. Amy has a vintage retro style that embodies the soul of the British artist and the 50’s interior design style. With a glossy black lampshade that bears a resemblance to Amy’s legendary hair and a small gold powder paint detail that recall us of her golden earring, this brass floor light suits the most demanding mid-century modern settings.
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