Supersalone: All You need to Know

Supersalone: All You need to Know

August 16, 2021

Let our editor introduce you to the Trends Issue


The special 2021 Salone del Mobile.Milano event will open with the accent on safety, design transversality, and green commitment (avoiding 1.2 million kilograms of CO2 being pumped into the atmosphere by recycling the installations). It will feature more than 423 brands and 50 independent designers, 170 projects from 48 international design schools, 20 of the most influential figures on the creative scene today, 110 Compasso d’Oro award-winning chairs, six great chefs, five films selected by the MDFF, and 200 trees from Forestami. Salone’s digital platform will provide an opportunity to follow the events both in person and virtually. CovetED brings you all the information needed for you to properly prepare for one of the most influential and well-known design events in the world.





Work on the “supersalone” is going full pelt, helmed by the curator Stefano Boeri, the international team of co-designers – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari and Elisa Pasqual of Studio Folder along with Giorgio Donà, co-founder and director of Stefano Boeri Interiors – and the entire staff of the Salone del Mobile.Milano with huge commitment, courage and, above all, a great sense of responsibility.


Maria Porro, President of the Salone del Mobile.Milano, had this to say: “We are pouring our hearts into organizing this “supersalone” because we believe it’s crucial to go back to meet each other, conduct relationships, and see for ourselves the products that our companies have carried on creating. In 2020 we felt the lack of being able to have a collective vision on the direction of the entire sector even more keenly, and this event will allow us to find out the latest products and the prospects for the future. We took on a tough challenge with a great sense of responsibility. The issue of safety is key, and so we are working with all the regional institutions and bodies involved to ensure a totally safe experience for our exhibitors and visitors, starting with the green pass. The new Salone del Mobile.Milano platform with its palimpsest of events live streamings and dedicated content will ensure that we can also fully involve that part of the design community that has been prevented from traveling due to the restrictions in force.





423 brands in all goods categories will set out their wares in four pavilions, in a committed response to the call from the Salone del Mobile.Milano and the curator Stefano Boeri, and the firm belief that the “supersalone” will become a symbol of a new Renaissance. The stars of the show will be increasingly innovative products, capable of fully responding to the changes inherent in the contemporary social structure, and their knock-on effects on a rapidly changing furnishing market and the individual needs of each client. Recognizing the importance and the symbolic value of this “supersalone” will also be confirmed by the presence of high-ranking government and institutional authorities – first and foremost the President of the Republic, Sergio Mattarella, on the day of the launch – testament, as always, to the fact that the Salone is one of the drivers of the Italian economy, thanks to the fertile relationship that it manages to set up between businesses, cities, and regions.







“The “supersalone” will be the first great Italian fair since the pandemic erupted. Super because it’s unmissable. Unmissable because it will see the great design brands, the young makers, the international schools, the great icons of design, the most renowned Italian chefs and many stars of the art and architecture scene gathered together for the first time. Unmissable because everybody will have a chance to see the top products from the top companies – live – and purchase or reserve them on the Salone del Mobile web platform. Unmissable because all the display components have been designed to be reused or recycled. Unmissable because at such a difficult time in our history we’ve mustered the courage, the passion and the generosity of the best of Italian business and creativity. “supersalone” is a cheerful response from a SuperItaly after the long night of the pandemic,”

Architect Stefano Boeri, curator of the event.







Innovation, attention to environmental impact, creativity tout court, cultural exchange, and digital experiences are the “supersalone” buzzwords. It will be an event that will draw on the power of design creativity to become a hub of experimentation and cross-pollination, a meeting place and a forger of new opportunities for reflection on the world of design and for acquainting ourselves with its protagonists – from the furnishing manufacturing system to the schools turning out the new cohorts of designers, from the independent makers to the most influential current figures in every field of design, from filmmakers who iconize the ability of design to shape worlds and tell stories to those who support and promote creativity.





Devised by Maria Cristina Didero, the “supersalone” program will be packed with conversations, talks, and lectures by designers, architects, artists, scholars, and managers from all over the world. The protagonists will endeavor to respond to a variety of questions on design, art, architecture, education, the circular economy, environmental impact, the relationship between project and curation, and much more besides, in a series of dialogues and one man shows. There are many famous names among them: from Humberto Campana to Bjarke Ingels, Carsten Höller, Paola Pivi, Beatriz Colomina, Cecilia Alemani, Formafantasma, and Philippe Malouin.


As per another well-established tradition being revived at this special September event, the Salone del Mobile will venture beyond the confines of the Rho Fairgrounds to underscore and valorize its deep ties with Milan and, in the spirit of increasing openness to the exchange and circulation of ideas, culture, and creativity will reinforce its dialogue with Triennale Milano, the city hub of “supersalone.” Triennale will be marking the occasion with Il Salone / La Città (The Salone / The City), an exhibition conceived by the Triennale Museum of Italian Design for the Salone del Mobile.Milano and curated by Mario Piazza.





The exhibition spaces and themed itineraries will dialogue with the platform in a wholly original manner, and the products visualised and reserved for purchase. It is a digital crossroads that will create new forms of integration and interconnection between different worlds, users, and markets. “supersalone” will be all this and much more besides: a special project through which the Salone del Mobile.Milano intends to serve as a promoter of and catalyst for activities, thoughts, and feelings that will allow the entire sector and the supply chain as a whole to breathe life into a new Renaissance. CovetED will be your guide and keep you updated on this event. Stay tuned between the 5th and 10th of September for more news.





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