See the First Names from Ventura Centrale!

See the First Names from Ventura Centrale 2020!

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Ventura Projects is proud to announce its very first names for the upcoming edition of Ventura Centrale. The 4th edition of this unique event will once again play the part as the main stage for brands that “manage to master the art of storytelling”. In Milan Design Week this will be one of the main events within the city, so with that in mind, CovetED will be letting you in on the main names for the event.

The upcoming edition of Ventura Centrale will host exhilarating presentations by NOROO Group, OBJECT CARPET x Ippolito Fleitz Group, Yamaha and Studio Italia Design by Luca Nichetto among others. We will now be presenting you each of the names on the list which come from distinct and unique backgrounds. See what you can enjoy from 21- 26 April, within the vaulted warehouses of the Milan central railway station.

NOROO Group

The company is back with ‘Narcissus’, a title inspired by the idea that the Self can be a powerful source of creative inspiration. It’s NOOROO Group‘s belief that an individual’s inner energies, motivations and movements can generate trends once brought into interaction with a special environment. This presentation will show you how you can “lead the trends“.

OBJECT CARPET x Ippolito Fleitz Group

The German Group will be making its debut at the Fuorisalone, where they will transform the vault into a unique space where carpets will fill, float and meander through space. They are inviting visitors to walk around, to be stroked, to be hugged and to swing from their interaction with a series of products such as ‘Meet x Beat’ and ‘Flow x Glow’.

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Studio Italia Design

This studio is planning on presenting their 2020 new collections at Ventura Centrale in Milan through a luminous installation. Their exhibit is work checking out considering the fact that they mix in Italian craftsmanship and contemporary international lighting design for a period of over three generations. They will be showing their whole new design credentials into a new era of competitive and high-quality products in this unique presentation.

Yamaha Corporation Design Laboratory (Japan)

Lastly, for Yamaha Corporation Design Laboratory, the will be advancing with an entirely new experience that stimulates all senses. Within this unique design, the visitors will be able to savour and share the feeling, pleasure and positive vibes of living with an instrument. They will be lead to a world where sound and music are an essential element of our everyday life and of our houses.