100% Forward Highlighted The New Talents at 100% Design ⇒ 100% Forward is the new section of 100% Design, where design journalist Barbara Chandler asked seven established designers, each of whom launched their career at 100% Design, to nominate seven rising stars. Today, CovetED brings you some of the new talents spotted at this year’s edition.

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Surface print designer Ella Doran, known for her pioneering use of digital print technology, nominated Kyla McCallum’s origami and pleat inspired homewares (above). “I first met Kyla at designjunction in 2013,” says Ella. “I was struck by her display of folded and pleated papers, which seemed to echo in 3D form a similar source of inspiration to my own ‘Geo’ design. I have watched her develop and progress over the past few years, pushing the boundaries of her craft to great effect. Her hallmark is that wow factor.” Kyla’s London-based design studio, Foldability, creates set design, window displays, lighting and interior products inspired by origami and geometry.

Furniture and product designer Simon Pengelly nominated Daniel Schofield saying, “Daniel’s work has a clarity that is refreshingly subtle and pragmatic, which expresses function and materiality in a very appealing way. Ours is a difficult industry in which to establish and maintain a business and I admire Daniel’s ability to seize an opportunity and his talent to deliver a commission.” Daniel’s new Rafter stools are made to be a simple and stackable design and inspired by his time working as a builder.

Soff Studios was nominated by wallpaper designer Jocelyn Warner, who says, “What I love about Soff Studios is the instant freshness of colour and the looseness of the line. Carys Briggs and Andrew Mason create pattern and furniture with a shared rhythm, making to commission or for batch production. Their pieces have a considered approach and a striking modern simplicity that fuses craft and design.”

Furniture, product and exhibition designer and activist Michael Marriott put forward Dom Postlethwaite and Will Drye saying, “Dom worked with me during the summer before his final year at Kingston, and he struck me then as a thoughtful, talented and determined designer. We stayed in touch and I went to see his final degree work on show where his promise as a designer showed through.” Alongside the hooks, titled Pinch, the pair showed their Crush stackable stool and bar stool, Crush shelving and Pinch candelabra all of which combine powder coated steel and Douglas fir.

Majeda Clarke was suggested by Chris Eckersley, who says, “For the last few years I have been involved with the Crafts Council’s Hothouse Programme and so for 100% Forward my mind went back to all the applicants. Many were exceptional and would have been worthy of a nomination. But one person stood out for really great potential – textile weaver Majeda Clarke.”

Moe Redish was nominated by furniture designer Samuel Chan. “Moe’s work has a clarity that makes him stand out,” says Samuel. “We met when I set a competition for The Cass (my alma mater), promising I’d put the winning design into production through Jointed + Jointed. The desk Moe came up with was clean and simple – boldly so – and showed clear design thinking.”

Light Up North was proposed by Philip Watts, who says, “As both a maker and an interior designer, I’m impressed with Light Up North’s quirky mix of graphic design and lighting. The work is bursting with narrative, something I look for in interior projects. I am also a sucker for someone who is genuinely making great work in the North [of England]. This is good commercial design that should do really well.”

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Source: Design Milk