This Iconic Installation Will Steal the Show at London Design Festival

This Iconic Installation Will Steal the Show at London Design Festival ⇒ London Design Festival is an authentic paradise for design lovers because it offers a multitude of design venues, exhibitions, installations all crafted in the name of creativity and innovation. One installation that is bound to steal the show is the Please Feed the Lions by artist and designer Es Devlin which will be available from 18-23 September at the Trafalgar Square in Central London. The installation is headlined by a lion sculpture that records the word said by the audience and there roars them back in mapped poetry. Now, CovetED will talk a little bit more about this original and iconic project.

⇒ Subscribe to our Newsletter and be up-to-date with CovetED Magazine ⇐

This Iconic Installation Will Steal the Show at London Design Festival 7

Image Credit to Paul Wetherell. Image Source: British Source

This Iconic Installation Will Steal the Show at London Design Festival 2

Image Source: IanVisits

This exceptional installation was conceived in a combination of machine learning and AI and will be introducing in one of the main influential areas of London. In 1867, Edwin Landseer designed the four monumental lions of the square that now sit at the base of Nelson’s Column.

This Iconic Installation Will Steal the Show at London Design Festival 6

Image Source: Design Week

According to the co-founder of the London Design Festival, Sir John Sorrell, Landseer designed this figures not to be passive but instead to have a more animated purpose to which Queen Victoria wasn’t too fond of. Now, Es Devlin fulfils his purpose by giving them an exceptional character as he explains, “The thought lodged in my mind, what if we could invest the lion with a diversely crowd-sourced collective poetic voice.”

This Iconic Installation Will Steal the Show at London Design Festival 4

Image Source: Design Week

Image Source: London Design Festival

This project took a year to come to life and was created in collaboration between Devlin and Google Arts and Culture. Anyone that passes the sculptures by day and feeds the lion information will hear the words back in the most peculiar way. As soon as you look into the lion’s mouth, visitors will see the poem starting to form. During the night, a finished poem will be projected over the lion and onto Nelson’s Column thus creating a streaming text that invites people to join in on the fun. As a whole, this enticing project makes design more playful and brings people together from all around.