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Tiffany & Co Just Opened the Chicest Vending Machine Ever in London – Tiffany & Co. just introduced a novel to shop their iconic items: a vending machine. Located in the brand’s recently opened London store, Tiffany & Co.’s latest shopping innovation lets visitors purchase the new Tiffany & Co. fragrance from a Tiffany blue vending machine.

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The Tiffany Style Studio, which launched earlier this month in London’s Covent Garden, was designed to be an innovative retail space that offers a unique shopping experience. “We’ve integrated uniquely playful displays that reflect the wit and humor of Tiffany design to create a one-of-a-kind, experiential destination,” said Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co, accordingly.

The London store has Tiffany Blue wooden crates that display the brand’s “Everyday Object” accessories. The location also has a #MakeItTiffany personalization bar, which gives shoppers the chance to engrave symbols or monograms on select products. And you don’t have to go across the pond to personalize your Tiffany items: there’s a pop-up personalization space in Tiffany’s Rockefeller Center location in New York, too.

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The vending machine marks the latest innovation embraced by the storied brand. Earlier this year, Tiffany & Co. painted New York subway stations and taxis their signature shade of blue. The Insta-worthy occasion was created to celebrate the launch of Tiffany’s new jewelry collection, Paper Flowers.

And last year, Tiffany opened their first ever dining concept in New York: the Tiffany Blue Box Café. Tiffany fans can now dine in the all-day café, which is very appropriately covered in Tiffany’s iconic shade of blue. Plan your visit to Tiffany’s Covent Garden Style studio here.

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