Specialising in luxury ready-to-wear for both men and women, the Brand of Brunello Cucinelli designs its extraordinary creations in a stunning small 14th-century hamlet, in the commune village, Solomeo in the Province of Perugia, Umbria, central Italy.

In his work, Brunello Cucinelli gives great value to craftsmanship, manual skills, quality and creativity and believes that is extremely important to give moral and economic dignity to the work, to make it more humane. This is a great philosophy and way a living that raises a sense of beauty, peace and creativity in the workplace. “The great dream of my life has always been to work for the moral and economic dignity of mankind” – Brunello Cucinelli. As a matter of fact, the Italian creative director was recently distinguished with the Global Economy Prize by the Kiel Institute for the World Economy for being an “Honoroble Merchant”.

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To create the most majestic ready-to-wear clothing, Cucinelli and his team use cashmere as their main material. While this may be rather traditional, they are able to modernise it by combining it with modern colours and immeasurable attention to detail. Cucinelli believes that using a material of this nature allows pieces to become timeless, as you can easily pass from generation to generation.

Source: Vogue. Photo by Alessandro Burzigotti, Courtesy of Brunello Cucinelli

Quite recently, Brunello Cucinelli launched the Spring Collection 2018 that blends a series of aspects, from tribalism with urban culture, exoticism as well as local traditions. Through earth tones, rich textures, and delicate yet polished decorations, the collection for both men and womenswear is characterized by a sense of softness, sensuality and a sporty-chic vibe.

Source: Vogue. Photo by Alessandro Burzigotti, Courtesy of Brunello Cucinelli

In addition to his clothing lines, Cucinelli is also in touch with the arts, having chaired multiple foundations in Solomeo, like the School of Arts and Crafts and the Cucinelli Theatre. The Latter is an astonishing building that perfectly blends the future with history through a modern and versatile structure, “The Theatre represents my project for three centuries. What I wanted to realise with its construction was a secular temple for the arts of Solomeo.”

Now, watch the video below to truly understand how honourable and beautiful Brunello Cucinelli’s working ethic really is!

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Source: Brunello Cucinelli