Milan Design Week: Best Design Experiences to See at Ventura Centrale⇒ Milan Design Week is almost upon us and with cames the another exciting edition of Ventura Projects. Originated last year, Ventura Centrale returns for its 2nd edition and ready to showcase a wide variety of installations of renowned international designed labels and studios. Last year, the event displayed original, awe-inspiring and dynamic developments in industrial warehouses underneath Milan’s Central Station. This year, the event will bring eight more imprssive and overwelming design experiences, making it an essential platform to visit during one of the most important happenings in the design industry and Italy.

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At Ventura Centrale, visitors can expect to discover a wide range of contemporary design elements, from the rigorous technique applied by Far East Leading manufacturers to the innovative American design culture as well as the impressive craftsmanship of Italian and Swiss artisans. Now, CovetED will highlight some of the best features that are an absolute must see at this extraordinary venue.

Photo by Claudio Grassi

Wooden Giants Come to Life Courtesy of horgenglarus and Stephan Hürlemann

© horgenglarus / Hürlemann

The installation ‘Riesen mit Zwerg’, comprised of seven giant wooden figures was built by architect and designer Stephan Hürlemann who used chair and table parts from the more than 100 years old component archive at manufacturer Horgenglarus. Hürlemann left all the parts in the condition in which he found them and merely drilled holes so that they could be connected with cable ties.

Sound Installation by AGC Asahi Glass

Image courtesy of Mandai Architects

‘Sound’ will be at the core of the installation of the Japanese AGC Asahi Glass, the world-leading manufacturer for glass, chemicals and high-tech materials. This year’s soundscape concept is to create a space that enables visitors to experience auditory phenomena in new ways, using sound-generating glass currently under development at AGC. Sounds emanate from transparent glass, providing entirely new sensations for the visitor. This exhibit will blend together design, technology and aesthetics.

⇒ Related Article: ALL THE INFORMATION YOU NEED ABOUT MILAN DESIGN WEEK 2018 ⇐

Collaboration Between Surface Magazine and David Rockwell

image Courtesy of Rockwell Group

Marking its 25th anniversary, Surface Magazine invited architect David Rockwell, of the award-winning Rockwell Group and a selection of emerging and established American designers, including the design studio 2×4, to bring a new interpretation of the good old American Diner to Milan. The diner is an undisputed icon of American culture, a symbol of accessible food and entertainment, a supporting character in classic movies like Pulp Fiction and When Harry Met Sally.

“Waste No More” Curated by Edelkoort Exhibitions

Red Squares, 2017, by Carolina Bedoya for Eileen Fisher DesignWork

‘Waste No More’ is a thought-provoking fusion of design, textile and activism by applauded fashion brand Eileen Fisher. Its latest initiative DesignWork exemplifies the company’s dedication to challenging the ways of the fashion industry. “Textiles and apparel have a huge environmental impact and our industry’s current model is unsustainable. We’re making more and more stuff. And after each season, we toss out the old and move onto what’s next,” Fisher explains. The exhibition will be curated by Li Edelkoort and Philip Fimmano and the zero-waste works have been developed by long-time collaborator and artist Sigi Ahl.

Fabrica’s Multidimensional Exhibition

‘Paradigm’ by Marco Zanin / Fabrica

For the Ventura Centrale exhibition, Fabrica is working together with Pierre Frey in the context of the Reciprocity Design Liège triennial. The ‘Paradigm’ exhibition will be a multidimensional visual journey that questions the role of the image within the contemporary design process.

Editamateria Joins Forces with Antonio Aricò

“Una stanza” by editamateria, sketch by Antonio Aricò

This year, Editamateria and Antonio Aricò welcome visitors into a real Italian room – una stanza, a place where the relationship between man and his objects becomes visible. The furniture collection by Aricò becomes a metaphor for human activities and emotions, for the Italian esprit. For the solid wood collection, Antonio Aricò draws inspiration from the Mediterranean culture, the Italian roots and traditions.

Transitions III: Experimental Inventiveness

Baars & Bloemhoff, design by Truly Truly

Baars and Bloemhoff return to Ventura Centrale Vaults for the Transitions III: Experimental Inventiveness. Six leading Dutch design studios were invited to work with the company’s extensive materials collection. Bart Joachim van Uden, Christian Heikoop, Floris Wubben, Job van der Berg, Mae Engelgeer and Studio Truly Truly will show the public startling techniques, applications and combinations.

The Colourful Exhibition by Nitto

Photo Takumi Ota by Haru

The exibition from Japanese brand, Nitto will be all about color. HARU stuck-on design shows you ‘Bring color into your life’, a series of colourful adhesive tapes offering a new way of styling space. Three different materials are on display: washi tape, soft glossy PET tape and transparent OPP tape. The combinations of different colours, patterns and textures offer many mix-and-match possibilities for creative souls.

♦ ♦ Pack your bags and prepare yourself for Milan Design Week 2018! ♦ ♦

⇒ Read Also: WELCOME TO COVETED AWARDS’ 3RD ED. PRESENTED AT MAISON ET OBJET 2018 ⇐

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Source: Ventura Projects | Inexibit