In Italian Settimana della moda is the phrase that matters a lot. Milan Design Week is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. CovetED would like to tell you about the most remarkable moments of the fashion show this September.

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During 23-28 September, all fashion-lovers will be sitting at the first rows of the fashion shows in Milan. Gucci will set the ball rolling, followed by Prada, Fendi, Versace, Dolce & Gabbana and Giorgio Armani. Besides this, do not to forget about the young talents and beginners in the fashion industry revealing their first collections for Italian houses, like Peter Dundas for Roberto Cavalli, Massimo Giorgietti for Emilio Pucci and Arthur Arbesser for Iceberg. 

The show got its starting point in a Faux French map called “Carte de Tendre” that appeared at the start of a novel by Madeleine de Scudéry in 1654. A map designed to indicate the mountains and valleys of a fictional place called Tendre, it was supposed to indicate the route to find love. How fitting this image, and what it represents, is in terms of Michele’s romantic world view.

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The luxury magazine has prepared the most surprising facts about this Milano Fashion Week.

Peter Dundas for Roberto Cavalli

This year it was announced that Peter Dundas would take over Roberto Cavalli’s spot, as the company’s Creative Director. Though Dundas x Roberto Cavalli were absent from the men’s fashion week calendar this past June, the Norwegian-American will finally make his grand debut this Saturday, cheered on by Cavalli campaign girl Ciara in the front row.

Armani’s protégé

There’s only one Armani, but every season “il re della moda” introduces the media at large to a new designer, by offering an emerging name a one of a kind platform: a fashion show inside the Armani headquarters on Via Bergognone. This season, Milan-based Israeli Daizy Shely is the chosen one, following in the footsteps of designers including Stella Jean and Andrea Pompilio.

Istituto Marangoni turns 80

Established in Milan in the the year 1935, Istituto Marangoni is currently made up of five branches across Milan, Paris, London and Shanghai. Franco Moschino is amongst the best-known alumni of the institute, and Dolce & Gabbana half Domenico Dolce also attended the renowned fashion school prior to dropping out. This year marks Marangoni’s 80-year anniversary, which will be celebrated with a fashion show themed “Womenswear Warrior”, featuring the designs of recent graduates.

All in all, fashion always evokes and makes the world more colorful. The keys for this fantastic change are fashion shows. Follow our website for more updates!

Source – Milan Design Agenda